Artificial Intelligence (AI) has become a helpful tool for us. That's why businesses have been quick to use it to boost profits. One way companies leverage AI is to market their offerings to customers. This is achieved by working with famous virtual influencers to promote their brands on social media, like TikTok. Unlike typical social media influencers, these virtual influencers are easier to work with and more cost-effective. This makes them appealing to companies who want to spend their budget on other priorities. However, choosing the best virtual influencer for your business can be hard. VST is here to help you make the right choice.
AI TikTok influencers didn’t just appear out of nowhere—they’re powered by a suite of cutting-edge tools. Technologies like voice synthesis, facial animation, and script generation work together to bring these virtual personalities to life. From entertainment and branding to content creation, AI is transforming how influencers are made and how audiences engage with them.
AI, machine learning (ML), and computer graphics work together for a digital persona to be generated. The process is as follows:
Data Collection - Large datasets of human images, videos, and behaviors are collected to teach AI models. Once this is done, AI models can predict or act on data that was not observed before.
AI and Machine Learning - ML algorithms are trained on collected data, especially deep learning models. These models are taught to recognize patterns in facial expressions, body movements, voice tones, and other human features.
3D Modelling and Animation - 3D avatars are then designed and animated through rigging and motion capture to replicate and imitate real-life actions.
Voice Synthesis - Text-to-speech systems (like the one available on TikTok) and voice cloning applications online give the digital persona a natural-sounding voice. The content of the persona’s conversations can be based on scripts written by humans or scripts that are written using content creation software tools.
Behavioral Algorithms - AI-driven behavioral algorithms are applied to simulate human personality traits. Natural language processing (NLP) is used to allow the persona to engage in real-life conversations.
TikTok Integration - The digital persona is posted on TikTok to interact with users.
Update AI Models - New data is always added to AI models, enhancing the persona’s accuracy and engagement over time.

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In a rapidly evolving digital landscape, success favors those who move fast—and move smart. While the race to master generative AI may be is a sprint, you don't have to run it alone. With VST’s comprehensive support and innovative tools by your side, you’ll reach your goals in record time. As we continue building a dynamic ecosystem for tomorrow’s creators and business leaders, VST remains committed to turning ambition into action, and ideas into impact. Join VST—and let’s shape the future together.