TikTok have introduced new business solutions with one goal in mind, to deliver business growth. VST are building branding solutions that capture and keep attention, creative and AI-powered tools to make it easier to scale, search capabilities to boost performance and automation solutions to help businesses drive impact everywhere.
TikTok One is an all-in-one TikTok creative platform that brings creators, tools, and agencies together seamlessly within one platform, and this year TikTok are building on it with new solutions and capabilities. It's proven that business results start with good creative, with 41% of TikTok users saying that entertaining ads make the platform experience much better on TikTok.
With the introduction of TikTok One Insight Spotlight, marketers can better understand the content their audiences are watching, and turn that insight into impact. Insight Spotlight uses first-party insights to help brands spot emerging trends their target audiences are engaging with, understand how they are interacting with trends, and measure how their brand ranks against competitors - allowing them to build strategies that make users stop, watch, and engage.
With Insights Spotlight, marketers can:
l Spot emerging trends that their target audience will love
l See how people interact with a brand on TikTok
l Understand how a brand stacks up against competitors, with clear insights into who's watching, what's working, and where the traffic is going.
Now with TikTok One Content Suite, marketers can also easily find and access all user-generated videos mentioning their brand or products on TikTok and turn them into high-performing ads, in an instant. Content Suite is a searchable library of user-generated content that has been pre-vetted and ranked by ad potential. Compared to searching in the app, Content Suite surfaces over 40 times more relevant results that are impactful for a brand.
With Content Suite, marketers can:
l Find native TikTok videos about a brand, already pre-filtered for ad eligibility and ranked by ad potential.
l Get approval for 365 days of ad usage with one-click creator invitations.
l Choose from ready-to-use authorized videos for immediate Spark activation via TikTok Ads Manager.
TikTok have also made it easy for marketers to connect with a wide range of vetted and trusted agency partners and creators, that know how to make TikTok-first content with Partner Exchange on TikTok One and TikTok One Creator Marketplace, which is also now available to creators in 26 countries.
With Creator Marketplace, marketers can:
l Smarter creator discovery: Use advanced filters, curated highlights, or open casting calls to find creators who align with your goals, whether you want trendsetters or top performers.
l Flexible campaign workflows: Run custom creator campaigns or launch scaled campaigns with automated briefing, approvals, and post-promotion management.
l Advanced reporting and insights: Track performance across organic and paid creator content with unified analytics and recommendations.
l Spark Ads recommendations: Instantly identify and promote organic content to paid ads to scale content for performance results.
With Partner Exchange, marketers can:
l Creative expertise from pros with a track record of creating high-performing videos.
l A steady flow of creative ideas to help you scale content and keep things fresh.
l Support for both branded content and creative ads.
l Full production support. They can take the lead on everything, which means minimal additional work for an advertiser's team.
TikTok isn't just a platform, it's an ecosystem that VST are building alongside members and TikTok‘s community to convert creativity into unstoppable growth, turn attention into action, and drive real business results.
