At this year’s Cannes Lions International Festival of Creativity, TikTok is spotlighting a new chapter in creative empowerment, inviting brands, agencies, and creators to build the future of storytelling together. As the centre of culture and creative breakthrough, TikTok is inviting brands to participate and evolve how ideas take shape, scale, and succeed. With TikTok's generative AI tools, influencers can simplify creativity and make it more efficient and effective so the entire ecosystem, from global brands to small businesses, can unlock business growth.
Jun 16, 2025, TikTok is unveiling the next evolution of TikTok Symphony, its suite of generative AI tools designed to streamline creative production and spark bold new ideas. TikTok has introduced new state-of-the-art generative AI tools - Image to Video, Text to Video, and Showcase Products - to make it easier than ever for marketers to unlock new creative potential and to create and optimize TikTok-first content.
TikTok has also expanded the reach of Symphony through new integrations with Adobe Express and WPP Open, giving marketers and creators powerful, TikTok-first tools right where they work. Together, these innovations simplify content creation, amplify storytelling, and scale what is creatively possible on TikTok.
“We’re entering a new era of creativity, one where ideas move at the speed of culture, and where AI doesn’t replace imagination but rather accelerates it,” said Andy Yang, Global Head of Creative and Brand Products. “With TikTok Symphony, we’re empowering a global community of marketers, brands, and creators to tell stories that resonate, scale, and drive impact on TikTok. By blending cutting-edge technology with human creativity, we’re building a new creative standard, one that’s more accessible, more agile, and more inspiring than ever before.”
Creativity Accelerated with TikTok Symphony
With Symphony Image to Video, TikTok is bringing static images to life - instantly turning product photos, mood boards, or brand assets into scroll-stopping branded content. Adding an image and short text prompt creates five-second, TikTok-first clips that can be stitched together to produce engaging ads that connect brands with their TikTok community. Image to Video is an easy, efficient and effective way for marketers to unlock new creative formats, generate multiple variations of existing on-brand content or bring a full product catalogue to life.
Now, with just a short and simple text prompt, Symphony Text to Video makes it easy for marketers to instantly bring an idea to life without the need for visuals, enabling advertisers to rapidly generate, test, and iterate concepts before full production begins. Text to Video is also a quick and easy way for marketers to create multiple campaign concepts, test a range of creative executions or customize content at scale.
With the launch of Symphony Showcase Products, TikTok is helping to put advertisers' products front-and-center by showcasing them with Symphony Digital Avatars. Whether they're selling a water bottle or promoting an app, Showcase Products helps brands bring a static product image to life with the addition of digital avatars to model them. Simply upload an image and select an avatar to create an engaging five-second TikTok-first video clip.
To help advertisers build trust with their audiences, Symphony content is automatically labelled as AI-generated and goes through multiple rounds of safety review—from uploaded visuals or prompts to generated content.
Bringing TikTok Symphony to the Tools Marketers Use
To fuel the entire creative ecosystem, TikTok is committed to investing and building tools alongside its partners to allow brands to seamlessly bake TikTok-first strategies into their marketing campaigns. TikTok has expanded its partnership with Adobe to bring access to Symphony Image to Video directly within Adobe Express, Adobe’s go-to tool for social content creation and collaboration. With this update, Adobe is enabling brands, small business owners and creators alike to create TikTok-first content within the Adobe Express app on the desktop, allowing their clients to breathe new life into existing brand content and embrace new creative formats.
TikTok has also introduced the integration of TikTok Symphony features into WPP Open, WPP’s AI-enabled marketing platform, helping WPP teams to create more AI-driven content strategies, transforming how global brands engage with TikTok’s community. Now, all WPP employees will have access to Symphony creative tools, including Symphony AI Dubbing, Generate & Remix videos and Symphony Digital Avatars, enabling them to easily scale content development, creativity, and productivity on TikTok.
Image to Video, Text to Video and Showcase Products will be available in TikTok Symphony Creative Studio to all global advertisers in the coming weeks. Learn more about AI creative tools at VST.
This is just the beginning of our creative revolution. VST is building a comprehensive one-stop platform for TikTok entrepreneurs—offering information, consulting, training, AI solutions, and business matchmaking. As we continue to build, learn, and test with our brand and agency partners, as well as our creator community, we aim to empower the entire ecosystem as innovative storytellers on TikTok and unlock deeper business insights for every entrepreneur.
This 618 Mid-Year Shopping Festival, we’re scaling creativity like never before—meet TikTok’s latest Symphony Generative AI tools and explore how VST is driving the future of content creation and commerce.
